Napa wine entrepreneurs Josh Phelps and Carlo Trinchero created Taken Wine Co. with their Millennial peers in mind. The brand aimed to reinforce its position as a fun and culturally relevant wine purveyor, while communicating the quality and expert crafting behind its trio of labels, Taken, Complicated and Available. We created on-equity copy for an advertorial feature, a press release and an event invitation.
ADVERTORIAL FEATURE
For this profile, featured in trade publication In the Mix, we built the narrative voice and wrote the advertorial copy to convey the unique story behind Taken Wine Co. and its Millennial founders.
View article here.
EVENT INVITATION
We crafted the copy for this exclusive invitation to a Taken Wine Co. event during the Napa Valley Film Festival. Our copywriting strategy created grass roots buzz among influencers, while staying true to the brand’s casual, Millennial-centric voice.
PRESS RELEASE
Tasked with announcing the launch of Available, the third label in the Taken Wine Co. portfolio, we crafted a newsworthy press release for wine and lifestyle media to support the brand’s go-to-market strategy.