A quintessential Sonoma County brand, Folie à Deux sought to communicate its position as a local winery whose craft reflects the incredible diversity of this coveted appellation. We developed the message strategy behind the brand's Sonoma-centric platform, created a new tagline, and wrote the website and video content.
Tagline
Simple, yet eloquent, this tagline was crafted to align Folie à Deux with its core equity: Sonoma County. It extends a warm invitation to revel in the flavors of the region.
This is Sonoma. Take a sip.
WEBSITE
This website conveys the brand’s deep connection to Sonoma County, while highlighting its commitment to local sourcing and sustainability. To reinforce the Folie à Deux tagline and create a consistent tone throughout the site, we crafted each page to lead with a clever variation on This is Sonoma.
View full website here.
Video Script
Folie à Deux endeavored to bring Sonoma County to life through stunning videography that transports viewers to this majestic appellation. We wrote the accompanying voiceover script and on-screen copy to reinforce the brand's position as a Sonoma local, echoing its passion for the region.