Avissi Prosecco aimed to reinforce its position as a premium, yet accessible, Italian sparkling wine. Our copywriting strategy established the brand's credibility as a producer from Veneto—the center of Prosecco production in Italy—while solidifying its niche as a versatile bubbly equally suited for a weeknight dinner and an elegant wedding.
Website
For the Avissi Prosecco website, we took a less-is-more approach to copywriting, allowing the fun, irreverent persona of the brand to sparkle brightly.
A chic and clever tone bolsterd Avissi's core equity as a sophisticated Prosecco with a playful side.
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